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If you have not heard of Tata, then there must be a good reason. Being a relatively new car maker, Tata was born in India in 1945.

Also, unlike other car makers that are also quite new in the industry, Tata managed to not distinguish itself from the bunch.

Tata Tuff Concept
Tata Tuff Concept

Their models were often lacking any kind of elegance in their design and styling, while performance was at best mediocre. Still their vehicles were cheap and that is what matters in India, as a result they managed to slowly grow and gain international attention.

Tata Tuff Concept
Tata Tuff Concept

Tata has now gotten to a point where they can seriously start thinking about running against other industry giants, and the new Tuff Concept they unveiled in Australia clearly shows how far they have gone.

Tata Tuff Concept
Tata Tuff Concept

Born from a partnership with Fusion Automotive, the fresh(er) design came from the mind of Holden Special Vehicles chief designer, Julian Quincey. It has an aggressive look about it, making it look like an bulked up Tata Xenon. LED DTRL were fitted to it, along with a winch and towing hooks. For a complete off-roading package, a snorkel and 20 inch wheels were also installed to the Tata Tuff.