The recent crisis in the economy, the new legislation, the ever growing green movement; these are just a few of the things that prompted Nissan to focus on EV’s, such as the Leaf, and fuel economy.
Recent trends in America however are shifting their efforts towards an older market that seems to be making a comeback.
I’m talking, of course, about the pickup truck market. Nissan announced that they’ll be going after this market as well.
In order to be competitive in this segment you pretty much need to have a solid choice of vehicles first and foremost and secondly the regular abilities deemed necessary.
The Japanese have done some studies and reckon that the development of two new pickup truck platforms should help strengthen their position on the market.
Carlos Tavares, head of Nissan Americas has had a few things to say on the matter. He says that even though the Nissan Leaf is a great car, not many people may be ready for such a product.
With GM loosening their grasp on the pickup truck segment, Ford focusing on less models and Toyota still suffering from the recent global recall the market does open up a bit. It’s this market Nissan reckon they can capture.