Like every other major car manufacturer, Audi has also set its future investment plans concerning product expansion through 2018. The plans involve increases up to two million units each year, especially for the new models, SQ2, Q9 and F-Tron.
Accordingly to a recent report from Automotive News, the $30.3 billion investment plan represents an increase of around 500 million euros over the previous planned outlay.
Another reason would be the never ending rivalry with the BMW and Mercedes-Benz. BMW has also announced its intention of investing a lot of billions in ten all-new vehicles and also in 15 new-generation cars through the end of 2014.
Mercedes is also planning to add 133 new cars for the next six years, after been dropped to third in sales race.
Audi is going to spend a lot of money in a new era of technology, into future products like TT and the Q1, product expansions and upgrades around the world.
The expenditures is only a fourth of the Volkswagen`s 84.2 billion euro outlay, since the German manufacturer intends to become the number-one global automaker. So Audi, go spend some money.